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MKTG5 is the resource to help you succeed in your introductory marketing subjects. The easy-to-read text is broken down into four digestible parts, with marketing concepts presented in a succinct format in a modern design that makes the content visually appealing. Case studies relevant to the Asia-Pacific region and examples regarding COVID-19 and its impacts on marketing make the content relatable, while the impact of emerging technologies on marketing demonstrates how social media is used in the development of marketing strategy. New, print copies of the text come with tear-out review cards to help reinforce what you've learned.

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